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Mayor Kevin Faulconer to Officially Open NEST, San Diego’s Largest Co-working Tech Startup Space

Mayor Kevin Faulconer will preside over a ribbon-cutting ceremony to commemorate the official opening of NEST, downtown San Diego’s largest co-working space for tech startups, on Wednesday, April 6 at 10:45 am.

The NEST ceremony will be held at 1855 First Avenue, 2nd Floor of the Manpower building, located in Bankers Hill adjacent to downtown. Covering more than 16,000 square feet, the newly-opened space reflects San Diego’s fast-growing leadership role in the hi-tech and cybersecurity sectors.

 

Along with Mayor Faulconer, more than 100 elected officials, business, civic and tech leaders are expected to attend including event MC Reo Carr, Executive Editor, San Diego Business JournalSherri S. Lightner, San Diego City Council President District 1; Shelley Zimmerman, Chief of Police, City of San Diego; Erik Caldwell, Director of Economic Development, City of San Diego; Phil Blair, Executive Officer, Manpower San Diego; and Greg McKee, CEO, CONNECT.

In addition to saluting the new tech space, Mayor Faulconer is expected to announce San Diego’s role as an innovator within the new “Smart and Safe Cities” campaign, part of the recently launched state-wide initiative, CyberCalifornia.

NEST Ribbon-cutting Ceremony with Mayor Faulconer
Wednesday, April 6, 10:30-11:30 am
Manpower, 1855 First Avenue, 2nd Floor, San Diego, CA 92101

Funding for NEST derives from a $40,000 City of San Diego grant, part of the city’s Regional Economic Development Corporation Transient Occupancy Tax funding program. Under the guidance of San Diego-based cybersecurity executive Darin Andersen, NEST is supported by resident and non-resident membership fees, plus sponsor partners and grants. The space is fully leased with 42 resident members. That total is expected to grow to 80 companies by mid-2017. For every resident member, NEST also supports an additional four non-resident members through its Community Social Incubation Model.

“We’re grateful that Mayor Faulconer and his staff fully recognize that our newest co-working venture will serve to further accelerate the region’s startup sector, with its growing emphasis on downtown,” said Andersen, chairman of CyberCalifornia, a non-profit security alliance of industry, government and academic leaders. “We’re equally grateful for the generous support and vision of the San Diego Regional Economic Development Corporation.”

Additional tech-themed working spaces within the Manpower building include: CyberHive, iHive, and xHive, featuring an array of incubators, shared workspaces, temporary workspaces and co-working spaces.

To RSVP for the ceremony please click here.

For more information about NEST please click here.

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THE ART OF THE SOCIAL ASK

“Should I put a QR code on my business card?”

Jenny Olding posed this question not on Google but on Facebook. She got a better answer, and much more.

SEO will always be important, but there’s a significant shift in how people find information on the Internet. It comes from the combination of social and mobile. When business professionals need immediate answers to tough questions, their first move is to reach out to their social networks from a mobile device. As a marketer or business owner, you need to be there waiting to respond to their very special invitation.

Savvy business professionals are discovering that social shouting is not only ineffective, it drives prospects away. Social listening on the other hand, engages new contacts and builds relationships.

The Art of the Social Ask

J. Summer Rogers, CEO of nPruv, Inc. finished her presentation yesterday with, “Here’s my ask.” For me it was the best idea to come out of the, IoT (Internet of Things) Start-Up Table Breakfast.The technology start-up community here in San Diego gets it. Asking questions engages prospects, investors and prospective team members.

Would you like to increase your social engagement? All you have to do is ask.

5 Tips to Improving Your Social Engagement

Pose a genuine, thought-provoking question – If your question is self-serving or self-promotional, don’t bother. Most folks on social have their BS filter on max.

Answer a thought provoking question, thoughtfully – Have an opinion? State it, but respectfully. I think QR Codes, like all technology that include the word “Cool” in their definition, as stupid. I simply shared why I thought they were less than effective. What I liked best about Jenny’s thread was the real world examples and multiple points of view.

Honor the Conversation and Contributors – I adding an update to Jenny’s thread stating clearly what I liked best.

Engage Contributors – I use social engagement to build relationships with those I serve best. As suggested by Jon Ferrara, CRM Pioneer and Founder of Nimble.com, “Walk in your prospects digital footprints.”

Close the Loop – If you start a social ask, finish it. Thank everyone, share what you decided and most importantly, your results. Handle this right and you will earn the right to ask a second question.

My Social Ask

I’m considering closing comments on my blog. I’m finding that ideas spread faster via social. If you find value here, please consider sharing it socially.

This blog was written by Jerry Gitchel, Make Technology Work